Matlo App
Design by: Ding Li, Qingqing Yue
Marlo is a social App designed to facilitate the discovery of enjoyment, the sharing of happiness, and the connection among individuals. Our primary focus lies in assisting users in uncovering captivating local activities. At Marlo, we aspire to empower you to find your sources of joy. Beyond partaking in exhilarating events, you're also encouraged to engage with like-minded individuals who harbor a profound passion for life's pleasures. Let Marlo be your catalyst for amusement and the commencement of new friendships. Embrace the opportunity to share moments of bliss with strangers who may very well transform into lifelong companions. Together, let's embark on a journey within Marlo to seek out gratification and relish in the camaraderie of shared experiences.
Competitive Analysis
Key Differentiators of Marlo
Adventure and Creativity Focus: Marlo has a distinct emphasis on adventure, creativity, and unique experiences. Unlike general social platforms, it caters specifically to individuals who are seeking exciting activities and creative outlets to connect with others who share their passions.
Interactive Event Pages: Marlo's interactive event pages go beyond the basics of event information. Users can share photos, stories, and experiences related to the events they attend, creating a more immersive and engaging post-event environment that encourages ongoing interactions and connections.
Event Hosting Opportunities: Marlo allows users to become event hosts, giving them a chance to organize and lead events that resonate with their passions. This feature encourages user-generated content and enhances the platform's diversity of events and activities.
User Persona
User Flow
Wireframe
Design System
Take Away
In my three months working on the Marlo project, focused research, user flow, and wireframing have laid a solid foundation. We've delved into Gen Z preferences, crafting an intuitive user flow that seamlessly integrates features like event discovery, messaging, and personalized profiles. Wireframes serve as a visual roadmap, guiding development towards a social app that's not just functional but resonates with the dynamic lifestyle of our audience. The concise timeframe underscores the team's agility and dedication to bringing Marlo to life swiftly and effectively.