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HOME AWAY
FROM _

APPROACH
The best Western new logo, which is inspired by a window shape and the negative space of the letter B. The orange represents the light in a home. The whole logo uses a round typeface to represent comfort.

OBJECTIVE
Develop a comprehensive identity system that extend a brand into various media, including print, digital and interactive deliverables. Explore the similarities, differences, challenges and opportunities between the brand and its competitors and reflect that in the design, positioning in it’s marketplace.