02
GO AHEAD
DROP IT

APPROACH
My main inspiration for this glass packaging came from a light bulb package and a honeycomb shape. Like with light bulbs, glasses need protection built into the packaging. The honeycomb shape is beautiful and reliable and as a means to protect the glasses on the shelf and during transport.

OBJECTIVE
Design packaging with a strategic design perspective
on brand development. Effectively and creatively
position a package as a key element of a promotion