10
EVERYTHING
YOU NEED

APPROACH
This was a collaborative project with five other designers. We created a retail store that had have one overall brand, Whole soul, and four sub-brands: Mantra, Cannaroot, Seed & Sun, Fetch. The Store embodied a cooperative spirit where customers cold interact with store clerks and attend workshops on lifestyle, community building, and personalized healthcare. We created a cohesive branding system that extended through all the sub-brands through the use of color and type.

OBJECTIVE
Develop unique brands and a cohesive system that allows for possible line extensions and sub-brands. Create compelling and engaging packaging through the use of various package templates, materials, typographic sensitivity, hierarchy, photography and comprehensive prototyping.