07
BUY
NEARBY

APPROACH
The OfferUp platform facilitates buying and selling used goods. I redesigned the logo to emphasize that the app is about buying locally. I generated new approaches to the visualization, expression and extension of the brand. The revised branding solution fits into a more modern context. 

OBJECTIVE
The goal of this project is to visually and conceptually understand the principles of identity design and branding. We  investigated what defines a “brand” at a fundamental level, and we crafted a refined brand expression that extended this core message to new products, services, and environments.